Nothing feels better in your business than making money while you sleep.
Launch an eCommerce Business
eCommerce Store?
eCommerce isn’t an add-on to your business, it’s an essential part of your business.
We know this stuff, really well. We get to the point fast and show you what is needed to make your online business a success.
What platform to choose, what marketing tactics will perform best and even how to go big internationally.
It’s pretty easy these days to create a website in Shopify or Big Commerce and you can do quite well on your own. Really. But if you want to win, if you want to go big, you’ll need some help.
eCommerce success was once described as death by a thousand paper cuts.
There are a thousand tiny decisions and improvements you need to make over time to make your online business successful, or even more successful than what it is.
Choosing an eCommerce Platform
eCommerce Software
You’ve probably already heard of a few eCommerce platforms that business are choosing including Shopify, Big Commerce, WooCommerce and Magento.
There might be a few you haven’t heard of also. Saleor, Drupal Commerce, Salesforce Commerce or Wix.
We’ll help you make the right decision on ecommerce platforms, payment gateways, internationalisation and automations.
How We Help You Build, Optimise, and Scale E-Commerce E-Commerce Strategy & Growth
- Full digital commerce strategy tailored to your category and audience
- Competitor and market analysis to identify gaps and growth opportunities
- Pricing, product mix, and margin optimisation
- Conversion rate optimisation (CRO) and A/B testing
- Retention and lifecycle marketing planning
- Expansion into new marketplaces or international regions
- AI-driven demand forecasting and sales analysis
- Subscription model setup and optimisation
Store Design & User Experience
- Custom e-commerce website design focused on conversion and trust
- Mobile-first and responsive layouts
- Streamlined navigation and search experience
- Product page UX and image optimisation
- Checkout flow improvement and cart abandonment reduction
- Accessibility and performance optimisation
- AI-assisted content and UX personalisation
- Ongoing UX audits and heatmap analysis
Platform Development & Integration
- Shopify, WooCommerce, and custom builds
- Full setup or migration between platforms
- Integration with payment gateways, shipping systems, and CRMs
- Marketplace integrations (Amazon, eBay, Etsy, TradeMe, etc.)
- Real-time stock and pricing synchronisation across channels
- ERP, accounting, and POS integrations
- Headless commerce builds using modern frameworks (Next.js, Remix, etc.)
- API and automation layer design for connected systems
Product Data & Catalog Management
- Bulk import and cleanup of product data
- Automated product feed generation (Google Shopping, Meta, etc.)
- Rich content optimisation: titles, descriptions, images, attributes
- AI-generated product copywriting and SEO enhancement
- Variant, bundle, and kit configuration
- Product tagging, categorisation, and filtering improvements
- Schema markup and structured data implementation
- Integration with PIM or DAM systems
Marketing & Customer Acquisition
- Google Ads, Meta, TikTok, and marketplace advertising management
- Email and SMS automation setup (Klaviyo, Mailchimp, HubSpot, etc.)
- Social and content strategy built around your products
- Influencer and affiliate marketing setup
- Retargeting and remarketing campaigns
- AI-powered campaign generation and ad copy optimisation
- Marketing dashboards and attribution tracking
- Loyalty and referral program setup
Analytics, Reporting & Optimisation
- GA4, Tag Manager, and conversion tracking setup
- Real-time sales dashboards and custom KPI reports
- Cohort and customer-lifetime-value analysis
- Heatmaps, session recordings, and behavioural data analysis
- Funnel tracking and drop-off analysis
- Predictive insights and growth forecasting using AI
- Automated reporting and performance summaries
Customer Experience & Retention
- Personalised post-purchase journeys
- Automated review requests and loyalty triggers
- Subscription and membership management
- Intelligent product recommendation engines
- Chatbots and AI-driven support
- Returns, refunds, and exchange workflow automation
- Satisfaction surveys and NPS tracking
- VIP and loyalty segmentation
Technical Performance & Reliability
- Site speed optimisation and Core Web Vitals improvement
- CDN setup and caching strategy
- Image and asset optimisation
- Server monitoring and uptime alerts
- Regular security audits and vulnerability checks
- Backup, staging, and deployment workflows
- Error monitoring and bug resolution
- SEO and technical health audits
Marketplace & Multi-Channel Selling
- Marketplace onboarding and listing optimisation
- Multi-channel feed syncing and management
- Pricing automation and competitor tracking
- Reviews and reputation management
- Product performance and profitability dashboards
- AI-driven insights across marketplaces
- International currency, tax, and compliance setup
- Global logistics and fulfilment support
Why It Matters
E-commerce success isn’t about having a store online — it’s about having every piece of it connected, optimised, and scalable.
At Enso Work, we combine decades of digital commerce experience with the latest in AI, automation, and performance marketing to help businesses sell smarter, faster, and more profitably.