SEO & GEO – Organic Traffic Building
Search Engine Optimisation (SEO) + AI Ranking (GEO)
An effective SEO and GEO strategy gives you greater gains for less cost over a longer time period.
While the principles of a good ranking strategy are straight forward, the execution is still a science.
Our tried and testing strategies incorporate industry leading tools to facilitate better content that helps you rank.
Content Creation
Content Creation
High level search engine and AI ranking strategies require and effective, well planned content strategy.
What content to create, how to create it and how to utilise it in your digital marketing requires experience and precision.
Keyword research, copywriting, image generation, link building and technical implementation are the elements our consultants can implement for your business.
SEO Audits
If you have an existing site our team can provide a review and report to identify areas you can improve your SEO score.
With a structured plan you can make immediate improvements to your site to impact your search engine rankings and also make long term strategies based off our reports.
SEO & GEO Optimisation Services
SEO Strategy & Audit
- Full technical and content SEO audits
- Site health, crawlability, and indexing analysis
- Keyword research and search intent mapping
- Competitor analysis and opportunity identification
- Topic and content gap analysis
- Backlink profile review and quality assessment
- SEO performance benchmarking and analytics setup
- Tailored SEO roadmap aligned with business goals
Technical SEO
- Site speed and Core Web Vitals optimisation
- XML sitemap creation and optimisation
- Robots.txt configuration and crawl management
- Canonicalisation and duplicate content handling
- Schema markup and structured data setup
- 404, redirect, and URL hygiene improvements
- Pagination, indexing, and parameter management
- Multilingual and multi-region SEO configuration
- Server log and crawl budget analysis
On-Page SEO
- Page title and meta description optimisation
- Header structure and keyword placement refinement
- Internal linking strategy for authority flow
- Image alt text and file naming best practices
- Content formatting for readability and engagement
- Entity and semantic keyword enhancement
- Product page optimisation (e-commerce SEO)
- Landing page tuning for conversion and visibility
- Content updates based on real search trends
Content & Copy Optimisation
- Blog and content calendar planning
- AI-assisted keyword-to-topic clustering
- Long-form content and evergreen article creation
- SEO-friendly copywriting with human tone
- FAQ schema and rich-snippet targeting
- Product and category page content development
- Voice-search and conversational query optimisation
- Content repurposing for multi-channel SEO
Off-Page SEO & Authority Building
- Link-building strategy based on relevance and trust
- Digital PR and outreach campaigns
- Directory and citation management
- Backlink audits and toxic link disavowal
- Guest content and partnership placements
- Brand mention monitoring and reputation management
- Social signal integration for stronger brand presence
Analytics & Reporting
- SEO performance dashboards (GA4, Search Console, Data Studio)
- Keyword ranking and visibility tracking
- Competitor movement and SERP change monitoring
- Monthly progress reports and insights
- Traffic attribution and ROI analysis
- Predictive SEO forecasting with AI-driven models
GEO (Local & Location-Based SEO)
Local Search Optimisation
- Google Business Profile (GBP) setup and optimisation
- Consistent NAP (Name, Address, Phone) across directories
- Local landing page creation and schema integration
- “Near me” and regional keyword targeting
- Localised content creation and service area pages
- Image and review optimisation for local rankings
- Local map pack visibility improvement
- Hyperlocal content strategies for multiple locations
Maps & Directory Optimisation
- Google Maps and Apple Maps listing optimisation
- Structured citations in industry and regional directories
- Map pin placement accuracy and category optimisation
- Review generation and management automation
- Location tracking and rank monitoring
Multi-Location & Franchise SEO
- Scalable local page templates for multiple regions
- Centralised data management for NAP and metadata
- Hierarchical sitemap and location structure setup
- Geo-based schema for store finder and branch details
- Local analytics rollup and per-location insights
- Local PPC and SEO coordination for consistency
Review & Reputation Management
- Automated review request systems
- Review response workflows and sentiment tracking
- AI-driven insights from customer feedback
- Integration with CRM and helpdesk tools
- Reporting dashboards for brand sentiment trends
Why SEO + GEO Matter
Visibility is power — and precision matters more than volume.
Our SEO and GEO strategies don’t just bring traffic; they bring the right people, from the right place, ready to act.With 20+ years of digital experience, Enso Work builds sustainable, high-performance visibility that compounds over time — technically strong, strategically sound, and fully integrated with your automation and AI ecosystem.